About

Built for small firms, not call centres.

We built the phone intake first for trade businesses, where the problem is simple: nobody can answer from under a house. Small law firms have the same problem with more at stake: a good enquiry going to voicemail, or getting advice from whoever picks up that they shouldn’t have been given.

So we rebuilt it for law firms: enquiries answered and qualified without a word of legal advice, an optional first-pass conflict check, and a legal-advice block that runs in code before the model ever sees the question.

Why the phone matters

Regulators report the same problem year after year: poor communication sits near the top of client complaints about lawyers.

Australia

4 of 29.

On 22 and 23 September 2026 we rang 29 Sydney law firms between 6 and 7:30pm. Only 4 had someone pick up; 20 went to a recording.

Source: OB Automation test calls

20.9%.

In NSW, poor communication (20.9%) was the second most common issue in consumer complaints about lawyers in 2024-25, behind only negligence (34.1%).

Source: NSW Office of the Legal Services Commissioner, Annual Report 2024-25, p.10.

Three years running.

Communication has been one of the top two complaints against NSW lawyers in 2022-23, 2023-24 and 2024-25.

Source: same report, p.24.

NSW’s regulator names family law and wills and estates among the areas most complained about, and poor communication among the top issues.

Source: same report, pp.3, 6.

“…clear, accurate and timely communication is the best way to avoid a complaint.”

South Australia’s Legal Profession Conduct Commissioner, Annual Report 2024-25, p.16.

United States

40%.

When Clio secret-shopped 500 US law firms in 2024, only 40% answered the phone, down from 56% in 2019.

Source: Clio Legal Trends Report 2024.

How we work with you

A monthly review with the principal.

Every month we go through how Lucy handled your calls.

Tuned to your firm.

We set Lucy up around your practice areas, hours and rules, and keep adjusting her.

A direct line to Bram.

You deal with the person who built Lucy and runs OB Automation.

New features as you need them.

We add features as your firm needs them.

Our mission

To help small firms answer enquiries properly, at 2pm or 9pm, without giving legal advice.

Ready to hear it answer?

Book a 30 minute call

Ring the demo line · 0483 947 648